"The packaging could be seen as a new departure for on-the-go wine consumption: while other single-serve wine formats such as drinks cartons and pouches have already been introduced, this is the first recorded example of a convenient wine glass pack which attempts to closely replicate the traditional wine-drinking experience. Similarly making its mark in the wine sector is Lualle, again in the US. BonBlaze Wine Sorbet is a product which resembles a drink-box wine and is sold in the ambient section, but it is designed to be frozen by the consumer to create an alcoholic dessert. It is touted as containing real fruit, with a choice of Natural Cranberry and Natural Blueberry variants, and features an alcohol content similar to that of ordinary wine at 12.5%. The reclosable format, which allows the product to be consumed on successive occasions, could also boost its appeal."
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